Works
01.
Employer Branding at SEEBURGER Bulgaria
Laying the foundations and designing the strategy for the employer branding of SEEBURGER Bulgaria. Outlining a 360 marketing plan and implementing it alongside in-house the marketing team.
Employer branding strategy
360 Marketing action plan
Implementation and regular consulting
What they say
The challenge we faced at SEEBURGER Bulgaria was a lack of know-how in building a local marketing strategy, as well as a shortage of experienced specialists who could effectively execute it once defined. We reached out to Yantria based on the many recommendations we received from our professional networks, praising their work with other companies that had collaborated with Yantria on various projects.
What I appreciate most about working with Yantria is their professional approach to analyzing various cases, their positive yet objective attitude toward all participating stakeholders, their strong diplomatic skills, and their ability to work under tight schedules. Additionally, they show great foresight in developing various scenarios. I highly recommend Yantria – working with them is a pleasure; it’s both easy and enjoyable. They make everything seem not only easier but also achievable, motivating you to invest more of yourself.
Personally, I must say that Martin integrated exceptionally quickly into our company environment. All colleagues, both locally and globally, recognized his professional skills and ease of collaboration. He possesses exceptional expertise in the field and a very human approach.
Svetlana Bovianski, Head of HR and Administration at SEEBURGER Bulgaria
Working with Yantria is a pleasure due to their very holistic approach to every project they engage with. Not only did they manage to grow our Facebook audience for TAT Bulgaria from 2,200 followers in October 2019 to 30,000 followers in May 2024, but they also activated our page to the point where it now reaches more than 60,000 users every month, making it the most popular travel destination Facebook page in the country. Additionally, they conducted several contests, quizzes, and surveys with our audience, significantly increasing our level of engagement with them.
Martin is also a very valuable partner as he has an excellent understanding of the active travel community in Bulgaria, as well as many key stakeholders in the industry (travel agencies, airlines, travel bloggers, Ministry of Tourism). He has consistently suggested strategic initiatives for most of TAT’s operations in the region, once again demonstrating his high level of responsibility and goal-oriented approach.
Bogdan Gligor
Head of Representative office of Tourism Authority of Thailand
Yantria was introduced to me by the Marketing Manager of Lufthansa Bulgaria as we were jointly looking for a company to build, host, execute and market our annual quiz aiming at promoting Germany as a cultural travel destination. Mr. Martin Totev made a very good impression to me from the very beginning with his high-level professional approach with a clear structure and goal-oriented planning behind it. He managed the entire process of creating and designing the quiz very smoothly even though he had to coordinate with two partners – the GNTB and Lufthansa. He introduced a modern interactive solution that made the user’s experience considerably more pleasant and attractive. This not only contributed to the higher number of participants but also to the better positioning of the GNTB and Lufthansa brands.
The result of our partnership was outstanding. We managed to attract 8010 participants who answered the questions correctly, and promote German architecture (as the 100th anniversary of Bauhaus was the topic). I have to say I really liked cooperating with Mr Totev, not only because of his high expertise in digital marketing and knowledge of the audience he was addressing, but also his clear understanding of what is important for our organizations. The marketing standards of the GNTB and Lufthansa are very high and we only cooperate with partners who can comply with them. In addition, he strictly followed all of the terms and conditions in regards to corporate representation, personal data collection and the general message of the marketing campaign.
Overall, I can only highly recommend Martin and the services of Yantria Ltd. to any company that is looking for a valuable partner for strategic marketing campaigns..
Ana Vjetrov
Marketing and Sales Manager and the German National Tourist Board
We ran three marketing campaigns with the Yantria team between 2020 and 2024, aimed at popularizing our trip planning platform, wayclix.com. My feedback on what was accomplished is exceptionally positive. The three campaigns were distinct from one another and included writing and publishing articles, social media advertising campaigns, and the creation and full marketing of an interactive survey with prizes. Each campaign produced great results, with an average increase in sign-ups of 36%.
Everything, from copywriting to final reporting, was done professionally. The excellent results we achieve every time demonstrate the holistic and in-depth knowledge that Martin and his team possess regarding the travel market and the channels to reach it effectively.
Throughout our collaboration, Martin provided valuable advice and ideas for the future development of our platform and the marketing strategy we employ.
In summary, I must say that our collaboration was very productive, and I look forward to continuing our work together.
Nikolay Nedkov, CEO at Wayclix.com
02.
Destination marketing for Amazing Thailand
Fully managing the markietng of Thailand as a destination for the Bulgarian market, incl. a local website, various communications, social media as well as contests, quizes and other interactions with interested users in traveling to Thailand.
Social media and communications
Interactions with the target audience
03.
Marketing a travel business on TravelSmart
At Yantria we collaborate with TravelSmart on popularizing travel businesses, destinations, insitutions, NGOs, etc. through educating the community of active travelers, raising awareness and generating leads within the Bulgarian travel market.
Marketing strategy
Holistic marketing campaigns
Long-term partnerships
04.
A Start-up for the community of Active Travelers in Bulgaria
TravelSmart helps people in Bulgaria travel the world smarter, easier, and more affordably.
Online Community of International Travelers
Do-It-Yourself Travel Deals
Online Media and Blog with Educational Articles
05.
The community of FinTech Users in Bulgaria
FinTech Bulgaria serves as a platform and fosters the growth of the FinTech community in the country..
Community of FinTech Users
Online FinTech media
Reviews, Comparisons and News abour FinTech services
06.
Popularizing art and cultural tourism in Germany
Engaging, educating and inspiring a large community of active travelers about culture and art in Germany together with the German National Tourist Board and Lufthansa
Designing and Building an Interactive Quiz
Close Coordination with all Partners Involved
Successful Completeion and Great Results
Some of our clients
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